Online marketing should be a continuous activity aimed at supporting business growth and brand visibility. To create knowledge, skills and capacity for organizations to do consistent online marketing, we a 3 days training that covers the following areas:

1. Traditional marketing vs Social Marketing
2. Developing a social networking strategy
3. Integrating on-line with off-line
4. The differences between a fan page and a corporate website

- Dynamic fan page development
- Discussions
- User driven content
- Landing page for the banner ads

6. The role of the corporate website in social media marketing
7. The power of viral marketing
     - Using Facebook as a vehicle to spread the message/brand by a trusted referral
8.  Campaign creation, management and measurement
9.   Brand building or revenue generation?
10. Engagement with your market
11. Reputation management
12. Dealing with two-way conversations while you have been used to one-way
13. Dealing with on-line criticism
14. Nurturing fans that stick up for your brand
15. Metrics and performance
16. Acquiring “fans”, “friends” and “followers”